Ireland's Publication for the refinishing & associated Industries

Sidem steps into the spotlight

Steering and suspension specialists Sidem is stepping into the spotlight this week at Automechanika to introduce its upgraded look and feel, and to show its recent investments in an in-house forging line and QR code packaging.

The company has unveiled a new modern logo. Gwen Verfaillie, Managing Director at Sidem commented: ‘We want our logo to define who we are as a company. Everything is constantly changing, and this is no different in the steering and suspension industry. Not only are new technologies always on the horizon, there are also new trends in customer behaviour and preferences. Sidem has always been ahead of the developments in our sector. We want to highlight this with a new, more modern logo that still symbolizes swiftness and speed – in a more contemporary way.”


Sidem is also debuting innovative new packaging with scannable QR codes at Automechanika. When distributors and mechanics scan the code, they will call up information on the product and its installation instructions, all in the local language. This makes life considerably easier for the customer.

A second important investment was that of an in-house forging line. Gwen Verfaillie, Managing Director at Sidem: “The forging line allows us to truly embrace the future. With our own forging line, we are not only free to adopt new trends, we can also speed up the development processes. By becoming the first fully integrated supplier in Europe, we have eliminated the need for outsourcing, and can easily respond to the demand of our clients. And more importantly, we can ensure the quality of the forging process from beginning to end.”

The Sidem is represented in Ireland by Techoparts (Car) and Transpec (Truck & Bus).