Ireland's Publication for the refinishing & associated Industries

Sovereign receives top reception at Auto Trade Expo

Sovereign Rotating Machines received an outstanding reception at Auto Trade Expo, the first aftermarket show in Ireland for more than 20 years.

The trade show, held at Citywest, Dublinwas a huge success and attracted more than 3,000 visitors.

Exhibiting the complete portfolio of products including Sovereign renewed and WPS new rotating electrics, pulleys, coil packs, wiper motors and window regulators, Sovereign enjoyed a very busy two days and many new leads were generated throughout the show.


Sovereign also supported its key distributor partners throughout the show, who gained significant orders and leads and were able to use the stand to fully demonstrate the benefits of the Sovereign and WPS product ranges.

Alan Lyons, Managing Director of ADE said: “WPS is a great brand and the portfolio of products is a fantastic addition to our whole product portfolio. The brand was well received by our customers during the show and having the ability to take our customers to the Sovereign/WAIglobal stand to further enhance their awareness of the product and brand certainly helped generate additional business for ADE and Sovereign.”

Sovereign sales director, Kevin Sharp, added: “This was a great show for all concerned and further confirmed the transition that the Irish aftermarket is currently going through. Many garages and factors were keen to understand more about rotating electrics and the profit and margin opportunities that exist in supplying and fitting quality renewed or new units.”