Steering the right course with Comline
Earlier in the year, Comline announced a major milestone for its steering and suspension offering by introducing its 1000th part number. This announcement came with the promise that more was to follow and Comline confidently exclaiming ‘1000 parts and counting’.
True to their word, the product development team at Comline continues to work tirelessly to further enhance and expand the steering & suspension range. This sustained focus on this category has seen a further 135 part numbers added to range in recent months and there are currently more than 300 additional numbers in development. These are hugely impressive numbers, especially when you consider that Comline’s first foray into steering and suspension only began in early 2013. This rapid rate of expansion serves to underline the growing strength of the brand and Comline’s determination to make its steering and suspension range one of the very best available on the market.
“When we first launched our steering & suspension range early last year we recognised that there was a real opportunity for Comline to make a mark in this category. We have put considerable time, resource and investment into steering and suspension and the speed at which we have established and expanded our range has been nothing short of phenomenal. We intend to continue in the same vein and further develop our already impressive range,” said Malcolm Rosher – Comline Sales & Marketing Director.
Despite this speed of development, Comline has been very careful to stay true to its brand ethos of providing high-quality parts and value for money for its customers. Comline steering and suspension components are subject to rigorous quality assurance procedures including raw material analysis, life performance testing and weld penetration testing (to list but a few). Each part is then delivered to market offering genuine value-for-money; something that is assured by the lean, forward-thinking business model that underpins Comline’s entire operation.
The ongoing expansion of its steering and suspension range further demonstrates that Comline is a brand on the rise and, in the face of challenging market conditions, is continuing to steer the right course.