A study of attitudes amongst Britain’s motorists shows that the vast majority are conscientious car carers who appreciate the need to safeguard their car’s value, but that time is the constant enemy.
The survey by Armor All, the number one car care brand in its native USA and widely available in the UK, found that 75% of over 2,000 motorists polled in Britain care about their car’s appearance. However, an even higher percentage spend less than two hours per month on routine DIY cleaning.
“We live in an era where a culture of car care is under increasing threat from other commitments and spare time pursuits,” commented Veronica Fung, Armor All Marketing Manager. “Hours of buffing and polishing is simply not on the radar for the vast majority of car owners, and yet the survey also finds that most appreciate that car care is important to preserve their vehicle’s value.”
Using its arsenal of high-performance products that cater for even the most time-pressed clock-watchers, Armor All suggests a reviving, five-step car care makeover. They say it should take no longer than 30 minutes to restore the car’s exterior looks – and the owner’s pride – and provide long-lasting protection from the elements: