October 2, 2013
Toyota tops 2013 Best Automotive Brands
Toyota has appeared in the top 10 of Interbrand’s 100 Best Global Brands list and therefore leading the 2013 Best Automotive Brands’.
When determining the top 100 brands, Interbrand says it examined three key aspects: the financial performance of the branded products or service, the role the brand plays in influencing consumer choice and the strength the brand has to command a premium price, or secure earnings for the company.