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Trico appoints new Sales Director

Trico has appointed Michael Ballinger to the position of Aftermarket Sales Director – Europe.

Mike Ballinger
Mike Ballinger

Mike has extensive Automotive Aftermarket experience most prevalently gained from a career at Elta Automotive (Lucas) where he was a Sales Director responsible for European buying groups / motor factors for the electrical and engine management business

During his time at Lucas, Mike was involved in the development of new products to market including wiper blades.

Mike said: “Trico is entering a particularly exciting period of development and the chance to join the world’s leading wiper blade manufacturer at this time provides a fantastic opportunity to grow the Trico business in the UK and Europe especially with the fantastic team we have in place to promote the renewed product ranges that are available.”