Ireland's Publication for the refinishing & associated Industries

Trico launches new two-metre display for ‘Exact Fit’ range  

Trico has unveiled its new planogram design with signage, which allows retailers and motor factors to display the entire ‘Exact Fit’ programme to its customers using just a single two-metre bay.

The Exact Fit programme is a comprehensive range of direct fit, original equipment (OE) replacement blades, with almost 150 references giving 99 per cent front and rear wiper coverage.

This new display system means motor factors and retailers can display this full programme without compromising on space inside their branch.

Reducing stock keeping units (SKUs) by up to 35 per cent compared to other OE brands is also a critical advantage for stockists, and Trico is able to achieve this because its unique clips will fit up to three arms in one. It also has a single pack philosophy, which gives added flexibility with stock and drastically reduces the number of SKUs required.

Trico Senior Brand and Product Manager, Sam Robinson said: “We’re delighted to reveal this new display and stylish consumer display signage. It is vitally important that we listen to customer feedback and show them that we’re working on new innovations, as well as continuously improving our products, to help them increase their sales and stock levels, and continue to provide the best tools to support their wiper blade sales, which we are confident we have achieved with this new layout.”