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Trico reveals Flex overhaul

Trico’s popular Flex range has been reinvented to offer increased vehicle coverage, as well as provide workshops and stockists with the very latest in wiper blade technology.

First launched in 2013, Trico Flex has become one of the original equipment manufacturer’s most successful aftermarket products, with more than 20 million units sold worldwide in 2019. This is largely thanks to its 95% coverage of the vehicle parc from only 14 part numbers, meaning minimal stock investment.

The Flex range allows customers to step-up from the conventional wiper to premium beam blade technology – but at a reasonable price.

Now, Trico Flex has been rejuvenated by increasing vehicle coverage even further – including the latest fitment for late Mercedes A-Class, B-Class and C-Class models – as well as being packed full with new and exclusive Trico invention.

For example, the Flex range comprises of Trico’s innovative new Trico SYNCTM connection system – five clips covering the nine most-popular wiper arm types, which can be added or removed in just one second – and newly-designed laser cut beam technology for superior pressure distribution.

In response to customer feedback, a new ‘top mount’ retro-fit connection system has been developed to upgrade older style conventional blades to modern beam technology, with an even sleeker styling than previously.

Trico’s network of stockists will be offered retail support to give them the ammunition they require to promote the new Flex blade, including in-store posters, promotions and sales support activities, such as giveaways and point of sale material.

Trico Group Europe Marketing and Sales Director, Ana Loscos, said: “The development of Trico Flex demonstrates how the company is committed to providing our customers with a product range that is appropriate for the vehicle parc and enables them to grow their sales. We know this is a much-loved wiper blade among our network of stockists and their customers, so we’ve made sure this is a significant upgrade more than befitting of their expectations.”

Trico Senior Brand and Product Manager, Sam Robinson, added: “Trico is at the forefront of wiper blade technology and boasts an excellent track record in bringing new products to market. The Flex wiper blade has been one of our best innovations, and its overhaul means it will continue to lead the multi-clip wiper market for many years to come and give both stockists and technicians an excellent offering to sell.”