TRW Aftermarket launches new website
TRW Aftermarket has launched a new and improved version of its website: www.trwaftermarket.com, following in-depth market consultation to improve user experience. This development supports the businesses objective of becoming a digital leader in its field, and highlights its position as the leading supplier of Corner Module parts and systems to the global aftermarket.
Improved navigation and enhanced functionality, together with the introduction of efficient filtering options on the web based integrated catalogue, make it easier and quicker for users to accurately find the parts they need. This in turn drives improved efficiency of the on-line ordering process for direct wholesale customers.
In addition, TRW Aftermarket is now offering users access to technical information from inside the catalogue. With a simple click, users can identify and choose from a host of technical help, including ‘how to guides’ and fitting instructions. Furthermore, from inside the catalogue, users can ascertain exactly what accessories are included in the brake pad box.
Alexander Knorn, Global Digital Manager, TRW Parts & Service, explained: “As a global aftermarket leader, we have invested heavily in our digital capability to make sure we can offer our customers the best service possible from all mobile and desktop devices.
“Research shows that people spend twice as much time online compared to 10 years ago, and that E-commerce is the fastest growing retail market in Europe (i).
“This means quite simply, that to capture the opportunities available, it’s vital to have an uncomplicated, well populated website to allow the user can make an informed decision. With our investment, we feel we can now offer a valuable solution to our customers and the aftermarket.”
With a fresh, modern look and feel, the website has enhanced content which will aid user experience. Visual improvements include 360° images of the 1000 fastest moving parts and photographs of the 1000 most popular brake pads and accompanying accessories. Themes on the website will organically develop to mirror the latest brand campaigns.
Other developments include: quick links, a history section, a shopping basket for direct wholesale customers, a more user-friendly log in area and a more interactive news section.
In addition to catalogue and ordering system developments, major improvements have been made to TRW Aftermarket’s free on-line technical resource, Tech Corner, which is accessed via the website. Improved filtering functionality, including a part reference keyword search, allows the user to locate the type of information (fitting or service instructions, videos, guides etc.) and particular product group of interest.
www.trwaftermarket.com is available in the following languages: English Europe, German, French, Italian, Spanish, Portuguese, Polish, Russian, Turkish, English Asia Pacific, Chinese, Thai, and English North America.
Click here for a video detailing the many features and benefits.