TRW Aftermarket has launched its biggest range extension of 2015, just in time for the festive season. Totalling more than 170 new braking, steering and suspension part numbers and including 22 new shock absorbers, this news supports TRW Aftermarket’s market leading position in the areas of automotive active and passive safety, and highlights its role as the leading Corner Module supplier.
The new part numbers can be fitted to vehicles produced by the following vehicle manufacturers: Audi, BMW, Chevrolet, Citroen, Fiat, Ford, Mazda, Peugeot, Renault, Saab, Toyota and Volvo. Of particular note are shock absorbers for: Mercedes Benz, Land Rover Freelander 1998 onwards and Volkswagen Golf V11 2014 onwards.
The range extension comprises: 13 brake calipers; one new wheel cylinder; one brake disc; two parking brake cables; 18 brake pad sets for disc brakes; one brake shoe set; five tie rod axle joints; six ball joints; one control arm/trailing arm bush; one steering column; 22 shock absorbers; three steering gears; 12 track control arms; one shock absorber dust cover kit; 13 tie rod ends; one ball head gear shift linkage; 40 centre rod assemblies; 14 rod assemblies; two rod strut stabilisers; 11 brake hoses; two brake master cylinders; two clutch master cylinders and one brake caliper repair kit.
UK and Ireland marketing manager, Kevin Price said: “This extension comes just months after the second phase of TRW Aftermarket’s True Originals multimedia campaign was launched, using the messages of ‘speed, power and safety’ to highlight how the business is leading the market in terms of automotive safety, by offering premium quality shock absorbers.
“In most markets, including the UK, TRW differentiates itself from major competitors by offering twin packs in addition to single components; a move which is in direct response to test results which indicate stopping distances can be decreased by up to five percent when shocks are replaced in pairs.
“Our first to market approach allows us to offer new parts quickly ensuring that no matter how new the vehicle on the ramp is, no garage has to turn away business.”
The video to accompany phase two of the ‘True Originals’ campaign can be viewed here: