TRW Automotive Aftermarket has released details of its new multi media campaign. ‘The Perfect Match’ campaign explains that fitting TRW’s pads and discs together is both the safest way forward for garages and motorists and the most efficient and sensible business option for motor factors.
Ben Smart, marketing services manager, global Parts & Service explained: âAt TRW, our objective is to provide the safest possible driving experience for everyone.
“By thinking in terms of systems, engineers from across the business work together to integrate our OE knowledge into the aftermarket offer. This results in premium quality braking parts which work in perfect harmony within the system.”
TRW’s ’Perfect Match’ offers a host of added value benefits. TRW’s brake pads are coated in Cotec. TRW developed this silicate coating for a safer drive. It significantly improves the stopping distances of vehicles in the first few stops after fitment and speeds up the ‘bedding in’ process of the brake pad attaching to the brake disc, enhancing braking performance during component lifetime.
TRW discs are coated only where necessary - on the hub and the edge, providing superior corrosion protection and reducing bedding in time, guaranteeing superior performance from the first stop.
Ben added: âFrom a business perspective, supplying the full ‘Corner Module’ of braking, steering & suspension parts and systems, means customers need only deal with one supplier.
“We don’t just work with our customers; we partner them to offer safety, quality, range and convenience from one name â TRW.”
Confidence in the ‘Perfect Match’ is reflected in TRW’s new, extended three year (or 36,000 mile) warranty against material or production defects when TRWâs brake pads and brake discs are fitted together. Full terms and conditions of the extended warranty can be found here https://www.trwaftermarket.com/perfectmatch/.
Sealing the deal, TRW offers market leading vehicle parc coverage, full product marketing and technical support, and where necessary, all fitting accessories and instructions provided as standard in the product box.
Source: News feed