Liam Denning named new president of SIMI

The Society of the Irish Motor Industry (SIMI) has announced Liam Denning as its newly elected president.

A prominent figure in the vehicle body repair sector, Denning brings decades of hands-on family business experience to the position.

Notably, he will be the first president of the SIMI to represent the VBRS (Vehicle Body Repair Sector).

“I am truly honoured to accept the role and do so with pride and responsibility,” said the newly elected SIMI president. “I look forward to representing our members and working closely with the SIMI in the coming year.”

Denning remarked on the pressures facing the industry – rising costs, staff attraction and retention, keeping abreast of technology – all within a challenging global environment.

While acknowledging that electrification was now centre stage, and the whole industry has had to rapidly evolve to keep pace with the changing technology, through continuous training, upskilling, and equipment.

“Despite positive market developments, the transition to electrification is only starting to gain traction,” he added. “Currently, the national average vehicle age is over 10 years old, meaning the equity gap that allows consumers to trade up to a new or newer car is widening.

“If the EV project is to succeed, it must be supported through continued investment. This means investment in the national charging infrastructure, and continued support for consumers and businesses to encourage the change to electric.”

Additionally, Denning outlined the importance of investment in people. “For companies and family businesses to thrive, we must attract and develop skilled workers for all sectors,” he said.

“Apprenticeship training is a key focus of the SIMI Management Board, and we will continue to support every effort to attract apprentices, offering young people a career in a high‑tech industry with great opportunities and promising futures.”