ALLDATA Europe appoints Milling as sales director
ALLDATA Europe has appointed Damian Milling to the position of sales director, where he will spearhead UK and Ireland operations and support the leader in OEM repair, maintenance and diagnostic data to expand its footprint across Europe.
Milling’s appointment forms part of a strategic restructure designed to strengthen ties between ALLDATA Europe and its network of partners who rely on OEM repair data in their daily operations. He will report to Peter Ballè, new ALLDATA Europe VP sales.
ALLDATA Europe has made significant investments across the UK and Ireland since 2023 and continues to grow its presence in the continent too. Milling will oversee field sales, training and customer support teams, ensuring that every workshop – whether they buy direct, via reseller or referral partner – receives the same support.
With more than 30 years of experience of the automotive aftermarket, Milling brings a wealth of knowledge spanning motor factoring, manufacturing, independent workshops and now repair data services.
His career began at Mill Auto Supplies, where he rose from the warehouse floor to become sales and marketing manager. He then went on to hold positions at ZF and then almost nine years with Mann+Hummel. Milling’s ties to the trade are also personal, with close family connections to an independent workshop.
“ALLDATA Repair is a need; it is a timesaving, profit-generating product that is in place to make workshops’ lives easier,” said Milling.
“Cars are becoming increasingly complex, and workshops cannot afford to guess. With genuine OEM repair data from ALLDATA Europe, jobs that should take six hours take six hours – not eight with only six billed.”
ALLDATA Europe is a brand that Milling has admired from afar, first encountered during a trade event. When he was searching for a new challenge, he was immediately attracted to the company and position and, after completing his first interview, he realised it was the only job he wanted.
“From the very first interview, I told my wife: ‘I want to work there! Something feels special, and I’m excited.’ I was drawn, not only because of the quality of the product – which now covers 100 million articles from 44 VMs – but also to the company’s culture of enthusiasm and positivity.
“ALLDATA is a breath of fresh air; I can be myself and bring my own unique personality to the role – I’m embracing it, I’ve jumped in, and I am keen to get out there and meet our existing partners and prospects,” he enthused.
Milling concluded: “Our goal is simple: to be the best. I want to see our team flourish, achieved by our customers succeeding. We know that ALLDATA Repair is an essential tool for workshops – and, with my help, I believe we can persuade them to share that view.”