Pat Coyne chooses Pro-Align
Pat Coyne Tyres carries out a full range of mechanical work ranging from fitting tyres, through to brakes, shocks, batteries and wheel alignments and has been serving the community, successfully, for over 40 years.
Pat’s customers include a mix of individual car owners as well as commercial operators. Importantly, the company has a very loyal and discerning customer base and is successful in attracting new customers due to the reputation it has built up over the years.
Current Business Climate
Pat highlighted that the business is currently very busy and performing well. Customers are choosing to go to him because of the quality of the work and quicker turnaround times compared to other competitors in the industry that often have longer wait times.
There are however challenges and one of the major ones facing Pat’s business is supply chain issues, particularly with deliveries of parts and tyres. Wrongly delivered parts or missing orders create delays and customer dissatisfaction.
Impact of Hunter Alignment
Pat has been using a Hunter wheel aligner since 2019 and acknowledges that it has been very successful for his business. He went on to say how important product reliability and backup service was for him and his business.
“Ever since we had the unit installed, we have had very few issues,” Pat went on, “The revenue from alignment is very important to our business so we can’t afford to have significant downtime.”
“The ‘Red and Green’ reports are very useful,” says Pat, “it allows us to talk to the customers and help them understand the importance of carrying out an alignment check and where necessary the relevant adjustment. The accuracy of the aligner is second to none and once the technicians are trained they find it really easy to use.” Pat also went on to highlight the speed of the quick check facility as being just one of the useful features.
The business performs approximately 10 alignments per day, six days per week! This is therefore a major contributor to the revenue and profitability of the business. Importantly, offering the alignment service also leads to additional services being offered such as track rod end replacement and other mechanical work identified during the alignment process.
Words of advice
Pat emphasised the importance of training staff before purchasing alignment equipment. He suggested sending technicians to Pro-Align’s training facility in Dublin to ensure they are well-prepared to use the equipment effectively.
“Choose the right equipment.” When selecting alignment equipment, Pat advises looking for reliable backup service and support. He believes strong support from the supplier is crucial. The Hunter Aligner with the Pro-Align Service is exactly what his business wanted.
Final Thoughts
“There is no doubt, that alignment is a very important part of our business,” Pat said. “It allows us to have meaningful conversations with our customers about tyre replacement and any other work that might need to be carried out.”
In most cases, an alignment, either saves the customer money or ensures their vehicle is safer to drive!
Pat’s business showcases the importance of choosing the right equipment, in this case Hunter; a reliable service partner Pro-Align, which offers effective training and great backup service.