{"id":10886,"date":"2016-12-16T09:32:11","date_gmt":"2016-12-16T09:32:11","guid":{"rendered":"http:\/\/www.bodyshop.ie\/?p=10886"},"modified":"2016-12-16T09:38:32","modified_gmt":"2016-12-16T09:38:32","slug":"axalta-confirms-popularity-of-white","status":"publish","type":"post","link":"https:\/\/www.bodyshop.ie\/index.php\/axalta-confirms-popularity-of-white\/10886","title":{"rendered":"Axalta confirms popularity of white"},"content":{"rendered":"

Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has released its Global Automotive 2016 Color Popularity Report which confirms a continued global pre-eminence by white, while hints of colourful hues enliven traditional neutral colours to bring colour back into the mainstream.<\/p>\n

\"\"<\/a>\u201cWe are seeing a clear preference for the neutral shades, but there is a catch,\u201d explains Nancy Lockhart, Axalta\u2019s Color Marketing Manager for North America. \u201cWe are seeing colourful hues being added to these neutrals to create eye-catching tones. Watch for tints and effects to add depth and beauty to these neutrals in the future.\u201d<\/p>\n

Regional highlights from Axalta\u2019s 2016 Color Popularity Report include:<\/p>\n

\u2022\u00a0Worldwide: White stays in first place on nearly four of every 10 new vehicles.<\/p>\n

\u2022\u00a0Africa: Light colours are most favoured here: silver and white combined make up 63 percent of new purchases.<\/p>\n

\u2022\u00a0Asia: In China, more than half of vehicles sold are white. Solid white is more popular than pearl white by more than 39 percentage points. Conversely, Japan prefers pearl white (27 percent) to solid white (seven percent).<\/p>\n

\u2022\u00a0Europe: At 17 percent, grey is more popular here than any other region. Black is declining and now seven percentage points behind first place white.<\/p>\n

\u2022\u00a0North America: Grey is making a mark rising two percent in popularity and lengthening its lead over silver.<\/p>\n

\u2022\u00a0Russia: Beige\/brown is at eight percent, just as in China. No other region reaches that mark.<\/p>\n

\u2022\u00a0South America: Green comes in at five percent, tied with Russia for green\u2019s most popular regions.<\/p>\n

According to Elke Dirks, Automotive OEM Colour Designer for Axalta\u2019s Europe, Middle East and Africa region, Axalta uses the colour popularity data to assist customers in decision-making. \u201cOur trend reporting enables Axalta to be nimble as we work with automakers on future colours,\u201d she said. \u201cUnderstanding consumer preferences and trends provides insights that help us forecast where consumer choices may be heading in the years to come.\u201d<\/p>\n

\u201cConsumer appreciation of colour nuances such as the differences between solid and pearlescent white across Asia reflects the subtle differences among consumer preferences,\u201d added Annie You, Axalta OEM Colour Designer based in China. \u201cAwareness of these differences provides a constant reminder that we need to continually review our colour palette to keep pace with discerning car buyers and with the automakers who rely on Axalta for colour choices.\u201d<\/p>\n

Axalta\u2019s full Global Automotive 2016 Color Popularity Report can be viewed and downloaded here: axaltacs.com\/colorreport.<\/p>\n","protected":false},"excerpt":{"rendered":"

Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has released its Global Automotive 2016 Color Popularity Report which confirms a continued global pre-eminence by white, while hints of colourful hues enliven traditional neutral colours to bring colour back into the mainstream. \u201cWe are seeing a clear preference for the […]<\/p>\n","protected":false},"author":5,"featured_media":10887,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[380,1],"tags":[],"class_list":["post-10886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-axalta","category-news"],"yoast_head":"\nAxalta confirms popularity of white - Bodyshop.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bodyshop.ie\/index.php\/axalta-confirms-popularity-of-white\/10886\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Axalta confirms popularity of white - Bodyshop.ie\" \/>\n<meta property=\"og:description\" content=\"Axalta Coating Systems (NYSE: AXTA), a leading global supplier of liquid and powder coatings, has released its Global Automotive 2016 Color Popularity Report which confirms a continued global pre-eminence by white, while hints of colourful hues enliven traditional neutral colours to bring colour back into the mainstream. \u201cWe are seeing a clear preference for the […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bodyshop.ie\/index.php\/axalta-confirms-popularity-of-white\/10886\" \/>\n<meta property=\"og:site_name\" content=\"Bodyshop.ie\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-16T09:32:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-12-16T09:38:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bodyshop.ie\/wp-content\/uploads\/2016\/12\/Axalta-2016-Color-Popularity-Report.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"647\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Declan O Byrne\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Declan O Byrne\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bodyshop.ie\/index.php\/axalta-confirms-popularity-of-white\/10886#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bodyshop.ie\/index.php\/axalta-confirms-popularity-of-white\/10886\"},\"author\":{\"name\":\"Declan O Byrne\",\"@id\":\"https:\/\/www.bodyshop.ie\/#\/schema\/person\/73c65eb01b21ef67155d0b049f718953\"},\"headline\":\"Axalta confirms popularity of white\",\"datePublished\":\"2016-12-16T09:32:11+00:00\",\"dateModified\":\"2016-12-16T09:38:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bodyshop.ie\/index.php\/axalta-confirms-popularity-of-white\/10886\"},\"wordCount\":410,\"publisher\":{\"@id\":\"https:\/\/www.bodyshop.ie\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bodyshop.ie\/index.php\/axalta-confirms-popularity-of-white\/10886#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bodyshop.ie\/wp-content\/uploads\/2016\/12\/Axalta-2016-Color-Popularity-Report.jpg\",\"articleSection\":[\"Axalta\",\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bodyshop.ie\/index.php\/axalta-confirms-popularity-of-white\/10886\",\"url\":\"https:\/\/www.bodyshop.ie\/index.php\/axalta-confirms-popularity-of-white\/10886\",\"name\":\"Axalta confirms popularity of white - 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