{"id":1404,"date":"2012-09-14T10:02:35","date_gmt":"2012-09-14T10:02:35","guid":{"rendered":"http:\/\/www.bodyshop.ie\/?p=1404"},"modified":"2012-09-14T10:45:41","modified_gmt":"2012-09-14T10:45:41","slug":"farecla-launches-new-brand-identity-and-website","status":"publish","type":"post","link":"https:\/\/www.bodyshop.ie\/index.php\/farecla-launches-new-brand-identity-and-website\/1404","title":{"rendered":"Far\u00e9cla launches new brand identity and website"},"content":{"rendered":"<p>Leading experts in surface refinishing products, Far\u00e9cla Products, has launched its new brand identity to reflect its progression, character and innovation in the market today.<\/p>\n<p><!--more--><\/p>\n<p>The new corporate image, developed in conjunction with Milton Bayer, a leading branding agency in Northampton, has elements of the original logo but with a new, modern twist.\u2018Evaluation of what the business represents now and what it wants to represent in the future were discussed and selections of revised logos were shortlisted,\u201d said Ray Wellington, Director of Strategy, Milton Bayer.\u201cColours were looked at to ensure the new logo still said Far\u00e9cla without losing its brand equity.\u201d<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1405 alignright\" title=\"Farecla-Top-Tab-FULL-COLOUR-1-copy2\" src=\"http:\/\/www.bodyshop.ie\/wp-content\/uploads\/2012\/09\/Farecla-Top-Tab-FULL-COLOUR-1-copy2.jpg\" alt=\"\" width=\"300\" height=\"282\" \/>Taking visual cues from Far\u00e9cla\u2019s past, the lozenge shape remains but has been completely rebuilt in vector format to ensure maximum clarity at all sizes with an added shine. The familiar yellow and maroon colourways remain with the typeface an updated variant on the previous design.<\/p>\n<p>Finally, the tagline \u201cWorld Class Surface Finishing \u201d has been re-introduced as a helpful clarifier as to the nature of Far\u00e9cla\u2019s business.<\/p>\n<p>\u201cThe new logo is an evolution not a revolution,\u201d added Ray. \u201cNew typography represents a forward focus with a more technological edge, the refined chrome bevel and shading creates a more jewel-like appearance.\u201d<\/p>\n<p>Commenting on the update image, Jim Ridge, Marketing Director, Far\u00e9cla Products, said: \u201cWe felt the old logo was becoming a little dated, and were keen to revitalise it to reflect the changing nature of our business and future aspirations. The new look logo has all the hallmarks of our heritage but with a more streamline, modern appearance.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leading experts in surface refinishing products, Far\u00e9cla Products, has launched its new brand identity to reflect its progression, character and innovation in the market today.<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,1],"tags":[],"class_list":["post-1404","post","type-post","status-publish","format-standard","hentry","category-farecla","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Far\u00e9cla launches new brand identity and website - Bodyshop.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bodyshop.ie\/index.php\/farecla-launches-new-brand-identity-and-website\/1404\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Far\u00e9cla launches new brand identity and website - 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