{"id":16173,"date":"2019-02-06T15:04:39","date_gmt":"2019-02-06T15:04:39","guid":{"rendered":"http:\/\/www.bodyshop.ie\/?p=16173"},"modified":"2019-02-06T15:09:44","modified_gmt":"2019-02-06T15:09:44","slug":"dynacoat-refreshes-brand","status":"publish","type":"post","link":"https:\/\/www.bodyshop.ie\/index.php\/dynacoat-refreshes-brand\/16173","title":{"rendered":"Dynacoat refreshes brand"},"content":{"rendered":"<p>Dynacoat has refreshed its entire brand. Reflecting more powerfully the distinctiveness and values of Dynacoat, the refreshed brand includes new visual identity, tone of voice, colour palette and typography. This refreshed brand is now visible on its packaging and promotional materials.<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-16174 aligncenter\" src=\"http:\/\/www.bodyshop.ie\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-06-at-2.48.12-PM.png\" alt=\"\" width=\"677\" height=\"387\" srcset=\"https:\/\/www.bodyshop.ie\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-06-at-2.48.12-PM.png 633w, https:\/\/www.bodyshop.ie\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-06-at-2.48.12-PM-300x172.png 300w\" sizes=\"auto, (max-width: 677px) 100vw, 677px\" \/><\/p>\n<p>Dynacoat aims to give users a sense of confidence and empowerment with its new brand tagline \u2013 Dynacoat. Trusted Value.<\/p>\n<p>The new branding makes an even stronger connection with\u00a0AkzoNobel, whose heritage,\u00a0technological leadership and global resources have played a large part in making the Dynacoat brand stronger and more successful.<\/p>\n<p>Dynacoat is a distinctive brand, offering a unique and attractive complete package of products, colour tools, and efficient technical and marketing support \u2013 at a genuine value price. Amongst its loyal and growing customer base,\u00a0Dynacoat\u00a0has developed a great reputation and a high level of trust. Customers appreciate its simplicity, agility and consistent quality \u2013 which benefit from AkzoNobel\u2019s technological leadership.<\/p>\n<p><iframe loading=\"lazy\" title=\"Our New Look and Feel\" width=\"678\" height=\"381\" src=\"https:\/\/www.youtube.com\/embed\/puUIMivRiYM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Its new logo has a fresher and more modern feel but stays true to the heritage of Dynacoat and AkzoNobel in its colours.<\/p>\n<p>The company&#8217;s labels have been redesigned for easier and faster identification of each product category through a distinctive colour-coding system.<\/p>\n<p>Topcoat and basecoat products used on the same mixing machine are clearly differentiated by the colours and graphics on their cans.<\/p>\n<p>Dynacoat promotional materials, including advertisements, leaflets, brochures and web content, have been redesigned in line with the brand refresh. Their more contemporary look features the modern and professional Dynacoat brand, while their concise, energetic and honest tone of voice reflects the brand values.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dynacoat has refreshed its entire brand. Reflecting more powerfully the distinctiveness and values of Dynacoat, the refreshed brand includes new visual identity, tone of voice, colour palette and typography. This refreshed brand is now visible on its packaging and promotional materials.<\/p>\n","protected":false},"author":2077,"featured_media":16174,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dynacoat refreshes brand - Bodyshop.ie<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bodyshop.ie\/index.php\/dynacoat-refreshes-brand\/16173\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dynacoat refreshes brand - Bodyshop.ie\" \/>\n<meta property=\"og:description\" content=\"Dynacoat has refreshed its entire brand. 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